33 children with cerebral palsy (wards of fund “Gift to An Angel”) wrote one letter each, from which professional designers put together a unique Font Of Kindness.
In Russia, thousands of children with cerebral palsy need physical and speech therapy rehabilitation. For them, writing even one letter requires serious effort.
Digital Agency Smetana Project Partner
The digital agency Smetana, a recognized expert in viral communications, is responsible for the idea and implementation of the project.
For more than 10 years, the agency has been combining creativity and technology to make brands more efficient and people happier.
Recently, Smetana has been heading for social campaigns that can affect society and change the world for the better.
Rosbank — General partner of the project
It is important for us to support special children and explain how hard each written word is given to them, so we take the mission to promote and support the “Font Of Kindness” project
Rosbank has been actively implementing educational and charity programs over the years and supports the desire of all children, including children with disabilities, to learn and develop.
First Wednesday of October - World Cerebral Palsy Day (in Russia)
On October 2, 2019, more than 300 Russian and world brands changed logos and fonts in their communications to our Dobroshift. More than 100 bloggers and stars put on hoodies with unique inscriptions, which were written in a font made by children with cerebral palsy.
All this allowed to attract a huge audience to the problems of children with cerebral palsy, to talk about this disease, and most importantly - to help!